Keith DeLoach - CFSP, ServSafe Certified
Principal

Keith has twenty-one years of industry experience, beginning with dealer/designer. He has spent past ten years as a manufacturers' representative and rep firm partner. Keith has 21 years of experience in the industry, beginning with dealer equipment sales, national chains and consultant services. He has spent the last ten years as a manufacturers' representative; five of which have been with Vulcan-Hart, with the balance as a multiple line representative. He is CFSP and Servesafe certified.

Steve Smith - CFSP
Principal

As a founding partner with Florida Restaurant Equipment Professionals, Steve was diverted into the foodservice industry while he was still in college working for Hobart as a general line technician. Afterwards, Steve moved to Florida with GCS Service, Inc., and various positions evolved for six years—from service technician to assisting with a refrigeration training program to new product technical support. In 1995, Steve joined the Vulcan field selling organization representing west central Florida. In 1998, Florida Restaurant Equipment Professionals was formed, and has since grown into one of the leading rep organizations in the Food Service Industry.

Melissa Potthoff - CFSP, ServSafe Certified
Associate

Melissa graduated from Penn State University with a degree in hotel restaurant management. After working in several restaurants, hotels and corporate dining, she went to work for Cini Little International doing foodservice design and equipment layout for projects including large stadiums, hospitals, convention centers, and many others. After several years at Cini Little, she began working with Florida Reps, where she has worked for the last seven years as a sales rep calling on dealers, schools and end-users of our equipment.

Mark Rauth - CFSP
Associate

Mark has been in the foodservice industry over 25 years, the last 15 of which have been as a manufacturers rep. He has represented over 30 lines in that time, mostly cooking or preparation equipment. Mark has worked same territory for 18 years. Prior to becoming a manufacturers' rep, he worked for Edward Don in the Orlando market.

Bill Burrus
Associate

Bill has thirty years of sales and executive level management experience in the foodservice E & S industry. His are of expertise includes all areas of the foodservice E & S distribution channel; from manufacturing, to independent sales representative, to dealer. His positions have included, vice president of sales at Watson Foodservice Dallas, TX; general manager of foodservice equipment group at Edward Don & Company Chicago, IL; and president of Carroll Manufacturing Inc. Florham Park, NJ.

Lyn Bevis
Associate

Lyn started his 30-plus year career in the food service industry selling ice machines. He soon graduated to small wares and refrigeration for Vollrath Co. After a short stint with American Panel, he moved to Vulcan Hart where he enjoyed selling cooking equipment for 14 years. Since 2000. he has represented Florida Reps (3 years) and Hobart (6 years). While Lyn enjoys calling on all members of the food service industry, he is particularly focused on the consultants, school systems and institutions.

Anthony Monaco
Senior Associate

Anthony has twenty-seven years of experience in the equipment industry. He has worked on the manufacturing side with several equipment builders, beginning in advertising and marketing, then as a regional and national sales manager. Anthony moved into field sales representing manufacturers in the Florida market in 1995.

Stuart Schneider
Senior Associate

Stuart spent 16 years with General Electric Company's Food Service Equipment Business Dept. in Chicago Heights, IL, as well as 18 years with Vulcan Hart Co. in Baltimore, Md. He has been with Florida Reps since the company's formation.

Charity Mixon
Office Manager

Charity has 16 years of customer service and inside sales experience. She joined Florida Reps in 2003 as administrative support for the marketing and sales staff. Charity provides dealers with quotations, handles all inside sales questions, and takes care of the day to day office needs.